SEOXY

Google Unleashes Penguin: Who is safe who is not.

SEOXY Staff — Sun, 29 Apr 2012 07:08:04 +0000

Ok every site is reporting on the Google Penguin update and some excellent research has already been done, so instead of pretending to be SEOBook or SEOmoz SEOXY is going to tell you who gets the hit and who doesn't.

How you like us now?

For those of you just getting your SEO legs, the world goes into an uproar when Google releases a new change to their algorithm. Before I rip on the whole word and SEOers for freaking out every time Google announces a change, let me first make a disclaimer:

I know that for a great many of us the Internet is our job and our primary source of income. More specifically the sites we own and run in addition to our clients that we SEO for or build websites for put bread on our tables. So it is a BIG deal to lose Google traffic. I feel ya.

That said, let's get back to ripping. The truth of the matter is that Google is constantly making tweaks to the search engine algorithm. In fact at the rate of almost 2 a month.

That's like 499-599 changes to the way Google works every year.

Not all of them get fancy names like "Panda" and "Penguin" only when Google knows they are going to drop the hammer on a zillion people and thereby pissing them off royally. Although this latest update was not called officially Penguin until recently (it was called "webspam algorithm update" internally) it is still considered to be in the "rolling out" phase.

Enough with the background: Who gets hit?

Ok those that are receiving the pain who I lovingly refer to as the successful cheating assholes on the Net. Those that use Scrapebox and Xrumer and ALN to get enormous amounts of cheap and spammy backlinks to your site and you rocket to the top of the SERPS. Those dudes are hosed now.

But Wait SEOXY, I see terrible sites ranking number one now! And they SUCK !!

Yes, yes patience little one. Google rolls these puppies out by country usually and there are a ton of Google data centers in each country as well as a back up indexes, currently running processes, testing all that junk. This isn't a button switch, it's a fast phase in thingy. So as some sites get shuffled down, some get naturally elevated, some go some come, there is some precipitation that need sto occur, a "setting down" after big updates like this.

S'more details on Penguin Please

There are basically two kinds of SEO-minded people reading this right now. The black hatters and the white hatters. Oh there are plenty of people reading this that think they only "dabble" lightly in the black arts and are thus "grey hats" or stupid "blue hats" but these animals (panda and penguin) are both black and white for a reason.

There is no Grey Hat

I don't care what forum you hang out at, or how successful your enterprises are (retract, I do care that you are successful sorry) what matters is what Google thinks. Google thinks that really ALL SEO IS BLACK HAT haha. Thankfully, they threw the white hatters a bone recently in this quote from the Google web spam team:
We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.

Ok so basically, as I stated, Google would like you to forget about SEO. Once again, SEO is dead (long live SEO). For the most part this is great if people do take this bait.

The people that "give up" on SEO are the ones that were/are trying to "game the system" you know the totally worthless, junky, crap sites that sit at the top of the Google search results when you look for something and you click only to arrive at the stupidest, uncaring and uniformed site possible? Yes those sites are going bye bye (hooray Google) to make room for better gamers *wink*.

Hey SEOXY, Will I get penalized?

I dunno take a look at this list:

Do you pay someone (like on Fiverr) to get you backlinks?
Do you build all your backlinks using you main keyword only?
Do all your backlinks point to your home page?
Are your backlinks on unrelated websites?
Did all your backlinks appear in a short time?

If you answered yes to any of the above questions you are going to get slapped down like a redheaded stepchild in the rankings. How far down is how much you violated these rules.

If you answered yes to more than one of these questions I am sure you are already penalized.

This is a Good day for web users

Google is interested in giving you the correct result to your search super fast. They deliver that, and that is why they are number one. All of the short-cut cheaters are now smacked down and since they have a skewed view of SEO they wont be coming back soon (unless they repent and sign up for this site or SEO University to learn some real stuff haha).

Beware of Rumors

A lot of self professed SEO gurus (I am not self nor otherwise professed haha) are (and will be) stating this and that about several recent and upcoming algorithm updates. All you need to know about the Penguin update is in that handy bullet list I provided up above. That's pretty much it.

May mistake this update for the "over optimization" update, it's not. Additionally, a few are touting that the over-opt penalty was a myth and never occurred, it did.

We have had 4 major algorithm updates this year (keeping up with Google's proposed "one major update a month in 2012") and we are right in stride.

But SEOXY, how can I protect myself?

Ok the first thing is cease ALL backlinking (unless your users are linking to you naturally. Now, have you been hit by Panda any time since late 2011?

Panda was an update that slaughtered unethical web owners that used stolen, duplicated, or otherwise unoriginal content.

Next, you have to "un-optimize" your website. I know I know you just learned how to optimize it and finally got it done or just payed someone to do it blah blah and boohoo. The game changes all the time, it has changed for us all equally. Now buck up and get that SEO under control!

Un-optimizing means:

Taking out all the h1, h2, h3 tags with your keyword in them and putting in normal headers.
Un-bolding your keyword in your content (and better yet changing the term).
De-underlining your keyword in your content (and even better removing or changing the keyword.
Remove image titles and/or captions (or at least change them to NOT include your keyword).

When I think of more I will add to this list. Basically it's all the SEO 101 basics that get you penalized nowadays. Too many people doing it really. That is why you will NOT find these tactics in your SEO University program. They do far more harm then good.

Here is Google's official take on how to make your site rank well in Google.

Ok, if you think you have all of your on page SEO chilled out, now you can KEEP NOT BACKLINKING hahaha tricked you! Yes backlinks are so 2011. Let them come from your users and you will make a million dollars on the Net. However, now you need to make your website "socially friendly", add links to bookmarking and social sites as well as any Web 2.0 properties that you have (Facebook and Google+).

Those are the new backlinks that are all the rage in 2012.

Hey I have to go because this post is dragging on too long, but please, hit one of the like or bookmark buttons below and give this post a little love.

Also, please leave a comment, I would love to hear what is on your mind.

Domain Name Extensions – Infographic

SEOXY Staff — Tue, 24 Apr 2012 08:46:16 +0000

This is an infographic was created to enhance the SEO University Undergraduate post Choosing a Domain Name - Part 1.

How to Remove Yourself From a Google Analytics Account

SEOXY Staff — Tue, 24 Apr 2012 07:20:09 +0000

Some of us have been invited to share in a client or a friend's Google Analytics account in the past. For whatever reason, we were either monitoring changes for them, helping them bask in their traffic glory or pretending to help with their site's SEO (while fleecing them dry hahaha) or whatever.

Totally kidding about the fleecing part ha :)

There comes a time when you want to clean out old accounts that you have been made a user or an administrator of so the site will stop showing up in your list of accounts that you ARE currently tracking. For most Analytic users it's when you hit the 25 account limit in Google Analytics and you can't add any more website to Analytics until you delete some.

Call it house cleaning, whatever.

Well, Google does a LOT of things right obviously, but there's a few things they do absolutely retarded and a few of those missteps are found in Google Analytics. One of the lamest oversights can be found in the user management area of Analytics so today I am going to walk you through removing YOURSELF from an old account that you were assigned to.

Step 1: Create a fake user

The base idea here is this: you log out of Google (or use another browser that is not logged in to anything) and create new, dummy Gmail account. Actually I haven't tested it, but it can be any email account I think, Gmail works for this really good though, and the left over fake account is rightfully Google's problem to clean up anyway.

Create a username like "removing.USERNAME@gmail.com" where USERNAME is your user name that you are going to delete. I suggest doing it this way because you are leaving behind this account as a new user (actually a new admin) on someone's Analytic account after you delete yourself. When the owner of the Analytics account comes surfing in 6 months from now, he/she will see this "new user" in the list and just before they freak out totally and think they were hacked by Anonymous "OMFG!!" they can read the user's email address (the clever 'remove.username' we created) and understand that you were just deleting yourself.

Courteous I know.

When creating the fake Gmail account, don't add any profile information or sign up for Google+ or any of that crap if offered, you are abandoning this account after using it once.

Step 2: Promote the fake user to admin

If you used another browser, switch to the one the your REAL identity is logged in to (or just log OUT from your new fake account and log IN to Google again as your real account) navigate to the users page and click "add user +".

Type in the new Gmail account you just created (in this case we did: removing.USERNAME@gmail.com) and this part is critical: make this new fake user an admin.

They have to be an admin in order to delete YOU ok?

There will be no email to verify or nothing, it's instant (great for us). Click save.

Now for sure log out this time, I am not playing a joke on you. Really, no, go ahead... log out of Analytics.

Ok now log back in as the fake user (for this example I am logging in as "removing.USERNAME@gmail.com"). You should get right in. Navigate to the users page blah blah ('admin' top right corner, then 'users' tab).

See your "real" account listed there?

Here's where people can get hung up so I will be careful. Ok see how there are 2 options to the far right of your username?

settings and remove ?

For a good many of you this remove link will be grayed out, disabled. Don't worry, this is just another stupid thing about this Google poor-planning crap we are dealing with. Here's what you do:

Step 3: Make the Real you a non-admin

After logging in as the fake name, and clicking on the username that you want to remove (for sake of this article YOUR REAL USERNAME FOR THIS ANALYTICS ACCOUNT) you are at the user profile where there are two very clear choices to either make yourself an admin or a regular user.

Choose the user radio button and click save.

Go back to the user tab and you will see that 'remove' is now available as an option.
Click it and your real account is gone, BOOM goes the dynamite.

Log out of the fake account and forget about it forever. It is now Google's problem because of their poor planning and your client, friend or whoever that owns the Analytics account can just delete the fake one off there, no harm no foul.

Thank you and good night

If this article has helped you get out of this common Analytics trap then tweet or share this with another. Please make a comment we love to hear them.

Choosing a Domain Name – Part 1

SEOXY Staff — Fri, 20 Apr 2012 03:39:52 +0000

First Thing's First: Your Domain Name

Your website is your domain so as not to be confused, your domain name then is just another way to say the name of your website. Wow, you are learning already! Cool.

So we assume you have an idea. An maybe you have a great name for your website. We know that the important FIRST STEP is to secure that name as your own, that is: to buy it from a name seller called a registrar.

You want to get your domain name the very first thing even before you begin to build your website or anything else. This allows the name to begin aging like fine wine. Google doesn't even begin to take you seriously until at least the third month. Why not get those 90 days out of the way as you develop your website and products? The domain name will be gaining more SEO power as it ages so it is much more convenient to just get it first thing.

Ok, there are two more really good reasons to get the name first so we will just blurt them out as well:

It keeps your mind on your original dream idea. As you develop your website, you have a more clear picture of what it is supposed to become if the name is already set in stone.

Someone else cannot scoop it up. After all your hard work of building a website you are ready to "go live" and introduce your idea to the world, it's good to know the name is waiting for you ready to go.

If you already know your name domain name, you can skip this section and get right to the section on How to buy a Domain Name.

For those that need a little more information on the subject of how to select the best domain name for your website / company / business (all these things will be represented by the name you choose) then let's cover this as quickly but as thoroughly as we can.

Choosing Your Domain Name

The first thing we need to do, or at least start the process on is selecting the name of the web site and deciding on
the domain name. I say that because the domain name and the name of the site do NOT have to be the same. Like "Mcdees.com" can represent "McDonalds" just fine and Hewlett Packard has the domain name of hp.com. However when just starting out trust me and make the website name and the domain name the same. That way when you are talking about your website at the social club (read: bar) you are also talking about your business name at the same time and vise verse. Much more convenient and far less confusing for your website users (read:customers).

Also, since we are thinking in super general notions about domain and business names right now let me add this when thinking about a new domain name for a new website idea: it can be a crippling blow to your business to switch the domain name later on after you've been on the web for awhile. Spending days of thought and time on choosing the correct name is very very important.
Just wanted to underscore that so later on down the road you don't make a very common mistake that many of use web owners have already made. Get the right name the first time at all costs if you can.

"At all costs" does not mean, arming yourself and donning a green beret to do battle for your domain name. It DOES mean that there are other ways of getting the domain name you want or the one that will serve you best. We are talking about auctions and stuff like that sorry for the let down on exciting armed conflict. Stay tuned we will touch upon it here in this document and really get into some tricks later on in more advanced courses.

Below is a diagram to help you ponder your website name in a much more fun way than boring words:

Basically what this diagram is telling you is this:

BLUE - Any name you want. Harder to rank to number 1. Most flexible business model, you can add new products, ideas and focus or just change completely down the road.

GREEN - Combination of any word AND the keyword you want to rank in the search results for. This is the best of both worlds, you have a little flexibility and branding and the bonus of having the keyword in your URL.

YELLOW - Straight keyword in the name, easiest to rank but just for that term. Low flexibility in that you are stuck only representing that keyword for your web presence.

Your best bet is probably the super cool business name you want, mixed somehow with the buzzword for the product you want to sell.

If you are selling Dr. Seuss books let's say you might call it Suzy's Seuss Rack. See that?

It can be argued that the actual first place choice, the BEST domain naming choice (or I like to think it's more of a tie) would be to just use your brand name. Many professional SEO insiders say that Google has an ongoing love affair with brand named websites, has a preference for them, is ranking them higher all the time and in the future will give the most power to brand name websites.

Look, Google understands perfectly what your website is about and does not need nor rely upon the domain name to figure it out. Google would say, just use your name.

There is a ton of discussion over domain names on the Internet, and for good reason.

The search engines have traditionally liked to see something related to the search term in the address of the site. Not too darn long ago, they really give a big ranking bonus for having the EXACT keyword term in the domain name. Let's go off on a little subject about this really quick.

EMD Domains

Webmasters and marketers, always looking for avenues to get to the #1 spot in the search engine results, realized that if they were to use the keyword that they want to rank for as the EXACT address (URL) of the site, they would get this HUGE bonus. In the SEO industry, we call that an EMD or Exact Match Domain and still to this day, on any search results page you will see at least one or two END.com or EMD.net website names in the top ten list.

Now if you want to do this, it is perfectly fine to do, the only thing that get's messy is if you try to use an established trademarked name like proctorandgamble.com. You will likely be asked sternly, or "warned" to take your site down or you could even be outright sued. So not cool. Just saying.

Additionally, this once magical ranking bonus is dwindling by the month and very shortly having an exact match keyword will help you not one iota in the rankings.

So let's summarize (again).

Decide on a name that is either your company name or super cool idea or a mix of one of those two AND the keyword you want to identify with.

Buy that domain before anything else you do

In closing, I would like to say that the domain name argument rages on and will rage on. I encourage you to do some searches on this issue yourself. Make sure that any discussions or articles that you read are dated from THIS YEAR (2012). Anything older is outdated and the argument is a moot point. You need modern dialog on this issue.

Creative Writing: An In depth review of InboundWriter

SEOXY Staff — Tue, 17 Apr 2012 22:54:33 +0000

Content is your website's hunger pain.

The longer you wait to write something the more the need for quality content begins to knot up upon itself and makes you just dizzy and sick with anxiety to create another piece for your ever demanding website.

Enter into the mix a super nifty and free tool that helps tremendously to expedite the process of creative writing research and formatting.

I give you InboundWriter.
Now before I go and elaborating on this writing tool let me say upfront that I am a person that always calls a spade a spade. If things suck, I label it so and if things are truly beneficial I let you know as well.
That said, I really like this tool.

Here is the InboundWriter lowdown I also made this as graphic as possible as I practice for making infographics (which I am addicted to and will start creating for this site as soon as I get the jewel idea).

The beauty that I think everyone should keep in mind is that this tool is FREE. We all love our free tools. There is a paid version and from the looks of it the paid version DOES have a nice reason for it's cost. Once you understand how InboundWriter works, then you will understand the paid version and it's value so I wont tell you the two difference between paid and free yet.

Here is a screen shot of the interface, this is where you do all your writing.

InboundWriter-Main Interface (web version)

As you can see, the main deal of the app is feedback, as you go through the creative writing process, you get a rating score for the document. Mine is currently only 14 out of 100 so no screen shot of that yet.

When you start the writing process, you tell InboundWriter what three keywords (or key phrases) that you are going to be writing about. InboundWriter then quietly goes off into the Interweb and researches things about these keywords for you like social mentions of the terms and its synonyms, other blogs talking about the terms, Google results etc

.

It then returns with a list like this:

InboundWriter Keyword Research Result List

It keeps a running tab of how often you use each word and on click will highlight them in your doc so you can see where you used them. Currently my list is 80 words, but I will usually only use 2-3 for the focus of a single article.

This function is pretty hot but I wonder if it takes into account Google's new world view on over optimization.

The second hot factor is that you can tell IW what the purpose of your writing is intended for and will adjust the keywords based upon several internal algorithmic factors.

InboundWriter Document Focus Screen

So currently this document is at 447 words and I have used the term "creative writing" 4 times, including in the title so IW thinks that my quality score is this:

InboundWriter Document Quality Score

That's not bad, since the average piece of quality content is 500 words the writing process has to be creative indeed to be able to pull off 5 words in 500 and not sound like a raving wing nutball. I guess that is why they call it creative writing.

Well, artfully, for the sake if this document, I have used the term 5 times now slick eh? the document is now at 534 words and have been issued a new document score of 74.

InboundWriter Document Score

Also, you can see that a new list has also been created with my green-light keyword usage.

InboundWriter Keyword Hotlist

So my general overview of this tool is that it is superb for keeping your writing on task and focused, the KW density that is calls for may be a little too intense in today's Internet. Case study anyone?

Ok so you get all this free. Say wha? Yes free.

There are two scenarios of using the free version of IW and that is at the main site, where the screen shots were taken.

You sign up and you can create (and save indefinitely) 8 documents a month. This is just perfect for the casual blogger.

In addition there is a WordPress plugin (also free) that condenses all these tools to be nice and bite-size on your post edit screen. Here it is:

InboundWriter WordPress Screen

Can you say KILLER?

Ok so the paid version is $19.99 a month and you get unlimited documents a month, no brainer, and their NEW functionality which includes Google Adsense calculations. Oh the idea of that stirs my cackles. If you tell the app that you are writing for Adsense monetary return, IW will list the most relevant and highest CPC keywords that you should include in your doc. You can get it here: Inbound Writer

This way, the ads next to the doc will be of higher click value, lovely.
For intermediate and hard-core bloggers, this paid version might very well be worth it.

Within the WordPress environment, I combine it with the use of the free plugin Insights, something that I have to review and also the fantastic spinning service Spin-rewriter which I am chalking up for a review NEXT cause I love this tool as well!

So with a free version of InboundWriter, there is no reason not to try it at least. Great tool, proctologist's thumbs up on this one ! Go Check it out: Inbound Writer

The Google top 20 Keywords

SEOXY Staff — Wed, 11 Apr 2012 08:11:47 +0000

Keyword CPC Pie Chart

So I am cruising around the Interweb and up to my usual no good and rounding the corner from a nice time at ViperChill I run smack dab, head-on into THIS post at adneedle which basically I am elaborating on with my own unique take (a step above curating I would say).

No to cross all my t's and to dot all my i's I am obliged to mention that this fantastic (although a little skewed) list was originally birthed out by the fabulous Wordstream fellows (whom I follow in my Google+ circle). Here is the original article: The Most Expensive Keywords in Google AdWords by Larry Kim (whom I don't follow at this current juncture).

To complete this every so polite content rip off I will post the succulent juicy center of this Wordstream intel right now.

Apparently the "hottest" keywords are:

Keyword Cost Per Click

Insurance $54.91

Treatment $37.18

Loans $44.28

Attorney $47.07

Mortgage $47.12

Hosting $31.91

Rehab $33.59

Classes $35.04

Transfer $29.86

Recovery $42.03

Software $35.29

Claim $45.51

Trading $33.19

Lawyer $42.51

Donate $42.02

Credit $36.06

Conference Call $42.05

Degree $40.61

Gas/Electricity $54.62

Cord Blood $27.80

Apparently it will cost you $27.80 to bid on Cord Blood. What even IS Cord Blood and why the heel is it so popular? We have to digress for a moment and check it out..

According to Wikipedia:
Umbilical cord blood is blood that remains in the placenta and in the attached umbilical cord after childbirth. Cord blood is collected because it contains stem cells which can be used to treat hematopoietic and genetic disorders.
Ok, gross keyword Google but whatever works you know?

Well the number one advertiser for "Chord Blood" is CBR - The Cord Blood Registry. They are talking about storing your baby's birth blood for future use, trip man (but I am sure I will have a niche site in there in no time hahhah).

Back to task

I think this is a nice little infographic and piece of research from Wordstream but let's consider what they are tracking here. With the exception of Cord Blood, these are fairly WIDE keyword categories like for instance "Donate". That is a $42.02 word to bid on. Considering that 100 million sites have the word donate, linked with a donate button to a fill donate page for whatever cause they are misconstruing, who would want such a broad keyword? UNICEF? Salvation Army? Red Cross? Yeah maybe places like that. My Google Keyword research tool showed this:

A little further down we see that there is a MUCH BETTER KEYWORD: "Donate Car California" for $108.22 CPC

So, I think this information is incredibly inaccurate or that the original author needs to state clearly that these figures are AVERAGES across all of the Google results. But if that is the case (I only loosely suspect that it is), why would you want to present the averages of thousands of keywords lumped together?

All in all, I think this is useless information and I am glad I scammed it and did not pay for it. Oh, don't be so persnickety, I did find a super cool KW "Cord Blood" and got to look at some interesting sites and topics from the next upcoming Underworld movie.

Why Rumors of Facebook’s Demise are Greatly Exaggerated

Guest Blogger — Tue, 10 Apr 2012 22:25:22 +0000

800 Million Users Can’t Be Wrong
Facebook, the hugely popular social media platform on the brink of going public, has its fair share of detractors.

First, everyone’s news feed kept getting clogged by Mafia Wars and Farmville updates – annoying to those who just want to see Cousin Amy’s wedding pictures. Then they kept messing with members’ home pages and changing the news feed. And don’t even get people started on the forever-changing privacy settings, which constantly expose your inner life to strangers.

Despite these legitimate gripes, the site continues to grow. With hundreds of millions of users worldwide, the sheer mass of Facebook guarantees that it has at least a few years of shelf life left in it.

Unlike Friendster and MySpace, Facebook Adapts

Although critics complain the technology behind Facebook isn’t that special, who cares? Provided that it continues to offer fun and useful new features for its users – including businesses, who are rapidly adopting social media strategies as a means of increasing sales – the site will stay put.

It may not ever again see the rapid growth that it did during its early years – keeping in mind that Facebook as an invention isn’t even 10 years old – but provided it continues to offer modern value to its members then people won’t abandon it as a platform.

At least not until something better comes along. Just ask Friendster and MySpace what happened after complacency set in at their companies.

Do You Need More Than One Social Network?

The major competitor to Facebook so far is Google+, which so far has not been able to convince even its dedicated Gmail users to adopt it as their own exclusive media platform. Until they can, or another so-unbelievably-awesome-that-you-must-switch-now social networking site is announced, Facebook is really the only game in town.

Ironically, Google the search engine has now incorporated social media presence into its algorithm that ranks websites. If your business doesn’t have a Facebook, Twitter or Pinterest account and it doesn’t have a blog, then you should get one – now.

Adopting a Social Media Strategy

Local businesses find that using Facebook and Twitter to announce new products, special “friends-only” deals, and promotions increase revenue in an extremely cost effective way. Businesses that would otherwise be unable to afford print ads or catalogs can advertise their wares faster and cheaper and any savvy Internet marketer will tell you digital marketing is a wave that’s still growing bigger.

Finally, don’t discount the value of establishing personal relationships with your customers in a virtual environment. As an increasingly digital world allows people to live in an isolated fashion, Facebook lets you connect in a low stress, highly productive way.

Simply put, Facebook eases communication barriers. Just ask its 800 million friends.

SEOXY is Born !

SEOXY Staff — Fri, 06 Apr 2012 04:19:33 +0000

Hi my name is Leif Croonquist and I have been building kick ass web sites and web applications for the best part of the last zillion years and in the middle of a couple dozen sites, a small handful of favorite clients and one fat client, I am finally allowing myself some space to create and run SEOXY.

Seoxy.org has been in the back of my mind as a collective resource of the top minds in modern seo. You know, the people that are actually making BANK on the Internet. Far too often I read interesting pieces on the net from very accomplished writers and while I do indeed get my informative entertainment fix, by and large it is rehashed second hand SEO crap or just plain fantasy information.

I decided I would seek out the people that are not waxing quixotic on SEO forums about how they have multi-tierd backlinking wheels and auto twitter feeds.

Sounded like I just waxed quixotic myself there :)

I realized that these true SEO gurus are not hanging out on the forums and posting their secrets all over the place for three probable reasons:

They are enjoying their success, why hang out talking to newbie idiots.

They are busy maintaining their SEO empires.

They ain't sharing their hard earned SEO secrets with anyone.

The only place I find solid intel on the successful Internet Marketer is on their own blogs of course. Either that is where they are making their money or that is where they take a little time out for some self aggrandizement (gloating).

Oh I am not not knocking it, I am just jealous.

When I am making 6 figures on the Internet, I will gloat too don't worry.

As I have been banging out beautiful and complex websites as a living for years, I have found myself taking on more and more of the search engine optimization of various web sites. Over the years, the SEO work level was equaling the work effort I was putting in as a coffee slurping, glasses-toting web coder.

During 2011 and into 2012 I have actually done more SEO work than actually coding sites and guess what? I have been happy as a barnacle in a boat factory doing it.

Oh don't get me wrong, I hate selling and I am NO salesman (just read more articles around this site and you will see that I ain't got no pitch man)!

This has been my dream site that I always wanted to write, manage and enjoy. After studying SEO 6 hours a day 7 days a week.. for about 2 years.. then a more on again, off again romance for about 5 more years on top of that. I believe, that I have an iron grasp of what works and what doesn't.

Well, except the selling part, hey maybe I will team up with one of my many savant-type readers who can handle doing all the cheesy salesmanship that I hate so much.

So what am I doing with SOEXY.org?

I am collecting the best of the best thinking on modern SEO from the guys (and gals) that make all the money actually doing it. Instead of visiting 20 SEO master's sites and closing their inevitable popup upon landing then reading their 1,240-2,000 word expose on the lastest Google dance, I distill that into "this is what Matt Cutts thinks" or something similar.

SEOXY Site Specifics

What I am NOT trying to do is to replace the already ultra useful and fantastic SEO web sites and resources that already grace the lexicon of the SEO world. Sites like SEOmoz, and Inbound and SEObook those are just peachy SEO resources, just peachy. However, somewhere between the absolute virgin beginner (tempted to use the word "newbie" there) and the hard-core SEO professional (read Matt Cutts), lies the intermediary SEO practitioner.

The intermediary SEO professionals are the web site owners who have been studying and reading and buying crappy ebooks for $7 to $47 for at least a year now (to be considered above beginner).

The intermediary is also the small SEO firm owners with their buddy or spouse as an employee (or partner) and maybe 10 or less clients.

They are also the Internet Marketers who have choked down a few hundred hours of study, tanked a few websites (yeah you ain't no good unless you burn a few), ranked a few others (maybe to the top 3 results) and are now starting to hone in their skills and knowledge.

Basically, you have gotten to the eye-opening realization that most (read 97.89%) SEO gurus who spew out advice in the forums and blog spaces (except here) don't know what the hell they are talking about. You are beginning to figure out what works and what doesn't work in SEO all on your own.

The advice, the comments, community and case studies (and well everything here) is built for this intermediary group of SEO enthusiasts. Enthusiasts is the wrong word, that word is more suited for beginners. How about determinists?

So I will dispense with this first champagne smash over the bow and get this ship set out to the Internet sea.

Tweet me, Digg me, Share me or plus me and lets get on board for the ride.

Now back to my breakfast and Rank Tracker to check my sexy search engine results. Don't forget to leave a comment below !

Keyword	Cost Per Click
Insurance	$54.91
Treatment	$37.18
Loans	$44.28
Attorney	$47.07
Mortgage	$47.12
Hosting	$31.91
Rehab	$33.59
Classes	$35.04
Transfer	$29.86
Recovery	$42.03
Software	$35.29
Claim	$45.51
Trading	$33.19
Lawyer	$42.51
Donate	$42.02
Credit	$36.06
Conference Call	$42.05
Degree	$40.61
Gas/Electricity	$54.62
Cord Blood	$27.80