So I am cruising around the Interweb and up to my usual no good and rounding the corner from a nice time at ViperChill I run smack dab, head-on into THIS post at adneedle which basically I am elaborating on with my own unique take (a step above curating I would say).
No to cross all my t's and to dot all my i's I am obliged to mention that this fantastic (although a little skewed) list was originally birthed out by the fabulous Wordstream fellows (whom I follow in my Google+ circle). Here is the original article: The Most Expensive Keywords in Google AdWords by Larry Kim (whom I don't follow at this current juncture).
To complete this every so polite content rip off I will post the succulent juicy center of this Wordstream intel right now.
Apparently the "hottest" keywords are:
|Keyword||Cost Per Click|
Apparently it will cost you $27.80 to bid on Cord Blood. What even IS Cord Blood and why the heel is it so popular? We have to digress for a moment and check it out..
According to Wikipedia:
Umbilical cord blood is blood that remains in the placenta and in the attached umbilical cord after childbirth. Cord blood is collected because it contains stem cells which can be used to treat hematopoietic and genetic disorders.
Ok, gross keyword Google but whatever works you know?
Well the number one advertiser for "Chord Blood" is CBR - The Cord Blood Registry. They are talking about storing your baby's birth blood for future use, trip man (but I am sure I will have a niche site in there in no time hahhah).
Back to task
I think this is a nice little infographic and piece of research from Wordstream but let's consider what they are tracking here. With the exception of Cord Blood, these are fairly WIDE keyword categories like for instance "Donate". That is a $42.02 word to bid on. Considering that 100 million sites have the word donate, linked with a donate button to a fill donate page for whatever cause they are misconstruing, who would want such a broad keyword? UNICEF? Salvation Army? Red Cross? Yeah maybe places like that. My Google Keyword research tool showed this:
A little further down we see that there is a MUCH BETTER KEYWORD: "Donate Car California" for $108.22 CPC
So, I think this information is incredibly inaccurate or that the original author needs to state clearly that these figures are AVERAGES across all of the Google results. But if that is the case (I only loosely suspect that it is), why would you want to present the averages of thousands of keywords lumped together?
All in all, I think this is useless information and I am glad I scammed it and did not pay for it. Oh, don't be so persnickety, I did find a super cool KW "Cord Blood" and got to look at some interesting sites and topics from the next upcoming Underworld movie.